A pH buffered additive for inclusion in the colour, lightening or bleach mix. Fully compatible with all professional colour systems.

BENEFITS

Protects the hair’s inner and outer structure from damage, preventing loss of strength and breakage during the colouring or lightening process.

Advanced technology promotes the use of oxygen in a very precise way, for better lift and more intense colour results without the need for higher strength developers or any change in development time.

WHY IS VITAPLEX DIFFERENT?

During the colouring or lightening process the amino acid chains in the hair may be damaged or degraded by the chemical process. The Biomimetic technology in RAV19 is able to mimic not only the 19 amino acids found in human hair but also the EXACT sequence & quantity in which they are naturally present within the hair restoring hair to a virgin like state.

Other plex products protect the bonds during the chemical process or focus on re-connecting the disulphide bonds. Vitaplex is unique by targeting the building blocks of the hair (Keratin molecule). Vitaplex is Science mimicking nature.

Vitaplex has been developed specifically for the professional hairdresser & the key benefits to the regime are:

• No extra development time needed

• Easy application, no change in colouring routine

• Intensifies colour & boosts lift without the need for stronger developer

• Can be used as a stand-alone treatment to repair previously damaged hair

• Mimics and repairs the exact natural structure of the hair

• Repairs, strengthens & protects hair during the colouring & lightening process

• Strengthens the internal structure of the hair improving elasticity & preventing breakage.

• Hair looks & feels significantly healthier

• Compatible with all professional colour & lightening systems

• Reduces cuticle damage